2022 – 2019 – 2018

Maverick First / Business Class VR


Maverick Commercial VR was always the next evolution in The Maverick Project ethos, taking dynamic, predictive and seamless technology integrations from a business / VIP environment to a first / business class commercial environment.

While the feedback following Maverick 1.0 was phenomenal, Rosen Aviation wanted to further enhance the impact by making their commercial experience immersive through virtual reality. The cabin design highlights clean, minimalist lines with sophisticated textures and materials to create bespoke, luxurious personal spaces for VIP travellers. Technology is intentionally hidden or seamlessly integrated, made visible only when needed or in use.

The immersive 3D VR experience elevates what The Maverick vision encompasses to an entirely new level, allowing the audience to feel the cabin-of-the-future, not simply watch it. Looking from one end of the cabin to the other while in the VR experience truly gives the sensation of travelling at 30,000 feet in the world’s most stunning cabin concept.

Much of the technology in Maverick 1.0 is extremely versatile, making similar, albeit unique, adoptions in other platforms a simple task. This allows design to flourish, as the only limitation is the imagination, much in the way Maverick 1.0 eliminated so many design challenges through seamlessly integrated technology. All of the functionality is at the passenger’s fingertips, there when you need it but invisible when you don’t.

The critical piece to take away from Rosen’s Maverick Project First / Business Class VR Experience is that their vision is more reality than concept. The design is intentionally disruptive and impactful, but carefully crafted with a focus on contemporary styling; the technology is real and supported by Rosen development projects; and most importantly, the passenger experience is the ultimate priority.

Private jet design concept winner 2019

BBJ Max 7 – Genesis Unique by Boeing Business Jets & Sky Style

The BBJ MAX Genesis Unique concept draws inspiration from elements of nature and uses the BBJ MAX’s generous space to render a peaceful cabin where passengers want to stay and spend time and connect to the outside environment through which they travel. Genesis Unique uses LED lighting to generate a starry night sky, sculpted valences inspired by lenticular clouds, and curved monuments to evoke rolling hills in a calming passenger space. In BBJ MAX’s Genesis Unique, the passenger will never feel confined to a traditional tube on their 15-hour flight, but rather be inspired by beautiful surroundings, wherein they can relax, dine, sleep, shower and prepare for the next day in full-size, luxurious comfort.

Lightness, flow and integration are the main design premises. Each cabin area smoothly transitions to the next using continuous curved cabin features, which take full advantage of BBJ MAX’s unparalleled space. BBJ Genesis Unique’s colour palette is evocative of a Middle East theme, with elements such as Arabic lanterns and warm gold decorative patterns and details.

Innovation is key to this concept, highlighting spaces that transform at the touch of a button, including a wine-glass rack that lowers from the ceiling and a partition that unfolds to separate the office and owner’s cabin from the rest of the plane. An imaginative twin dining table allows the passenger to transition from working to enjoying a fully served meal in seconds. Importantly, current generation technology and light-weight materials are used throughout the cabin and allow implementation today.

The design works so well because it seamlessly integrates every cabin zone into a single, continuous, luxurious and liveable solution. Each zone allows separate living spaces in peaceful surroundings for work, play, and rest, and incorporate all the modern conveniences demanded by today’s business traveller. Rather than a patchwork of traditional business jet cabin sections, Genesis Unique provides an available design not seen in any other current generation business jet.

Private jet design concept winner 2018

Concept Bliss By Sky Style

The design brief for Concept Bliss created by Sky Style was to define an environment that one would never want to leave. The ‘tube look’ often felt within traditional cabin interiors had to be changed, bringing integration, flow and lightness into the private jet concept. A primary focus for the designers, was the sensuality of shapes whilst maintaining a functional design distributed throughout. A perfect balance was met between the main materials used and their expressive values. The shapes, materials and functionality were all emphasised through the styling of lines.

Concept Bliss is directly inspired by elements of mother nature. The sky, stars, clouds, the sand beach, elements we will always be in love with. The design works well because it is easy to read integrating side panels and headliner seamlessly with only a few lines flowing homogeneously with the balance curves. The concept does not start from polarizing inspiration themes, instead it focuses on situations most people like, as such divinely given things. The designers found it important to create the design to be applicable to different platforms, carrying over individual components such as seats and smaller accessories.

Lucas and Max come from different industries, car and aviation. Lucas with more than 15 years’ experience as a senior designer in Mercedes Benz and Max with more than 15 years working with amazing Aviation projects. This blend is a key element in their design approach. They are new and young, with lots of ideas and motivation.